History & Future Paddy Power’s Website from the Early 2000s Betfair is also included here, as well Georgian brand Adjarabet and recent India based acquisition Junglee. International – This is the newest division in the group which aims to help Flutter expand and grow in new markets, with PokerStars leading the charge as an international online poker brand – although it does also offer gaming and sports betting services to its customers. Sportsbet uses generous promotional offers to acquire and retain customers. The USA is still a very fertile market, and by offering a full range of products this division is well placed to sweep up market share.Īustralia – The Australia division was originally comprised of Sportsbet and BetEasy, the latter of which has previously bought out William Hill Australia but in 2020 the BetEasy brand was folded into Sportsbet, so it is now a single brand division. USA – Comprising of FoxBet, Pokerstars, TVG, and FanDuel, the US division is tasked with expanding all over America, and it is helped by the inclusion of Betfair’s US business. Tombola and Sky are included in the UK & Ireland division as internet only brands. They also offer B2B services such as odds traders via Airton Risk Management, etc. UK & Ireland – Paddy Power Betfair handle the retail side of the business with their betting shops all over the UK and Ireland, as well a huge online operation available in over 100 countries, including the betting exchange side of things. International – 1.9 million monthly customersĮach division has it’s own focus and specific brands, and although there is some crossover with certain brands operating in a number of different divisions, they are more or less all responsible for their own target area.Australia – 1 million monthly customers.UK & Ireland – 3.2 million monthly customers.About the CompanyĪs a business, Flutter Entertainment is split into 4 divisions: With over 400,000 monthly players, customer retention was a strong selling point, as was the fact that Tombola had a strong 16 year history with more than 80% of revenue coming from the UK, meaning plenty of opportunity for expansion into other markets. Wanting to rectify this and get some skin in the game, Flutter made a successful bid of £402 million for the very popular and independent online bingo company, Tombola. One area that neither Flutter nor ay of its many brands had previously had much of a stake, was in online bingo. From one of the best known sports data and content providers on the internet to risk management services for other betting brands, they seem to have business interests in every area of the industry that they can utilise themselves as well as generate further revenue from. You can see that the group are strongly established in key markets such as the UK, Ireland, Australia, and America, so they are concentrating on largely English speaking countries but do have plans to expand further afield and explore new markets too.įlutter’s subsidiaries are interesting to look at. Paddy Power, Betfair, Sky Betting & Gaming, Pokerstars, Adjarabet,, FoxBet, FanDuel, TVG, Junglee, Tombola = 11 Timeform, Airton Risk Management, Sporting Life, Singular Paddy Power = 625 shops, FanDuel = 26 locationsĭublin (HQ), London, Melbourne (), Tbilisi (Adjarabet), Leeds (Skybet), New York (Fan Duel), Ontario (Stars Group) The name itself harks back to an old betting exchange which was in competition with Betfair, until Betfair bought them out in 2002, so it’s a curious choice but one that works, nevertheless. The companies included within the group are all incredibly powerful in different territories, so Flutter can rely on revenue from all over the world. What Flutter also have as an advantage over many of their rivals is their global reach. This, in effect, makes Flutter one huge business group made up of several other large business groups, which gives you some idea of the resources they have at their disposal. These were all huge names in the industry before they came together, and had individually hoovered up many smaller companies. Some of they key companies that make up Flutter are Paddy Power, Betfair, Sky Bet, and PokerStars, but there are many more. It is now officially the biggest betting and gaming company in the world. Flutter is a ginormous company that grew rapidly due to a succession of acquisitions and mergers of some of the biggest betting companies in the industry.
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